TikTok Live has become one of the fastest-moving ways for brands to connect with shoppers in real time. At Primed, we’ve taken this format and turned it into a reliable channel for engagement, visibility, and conversions by understanding what actually drives results on the platform.
Stronger Followers, Stronger Community
The followers gained through Lives behave differently. They’re already familiar with the products, they’ve spent time with the presenters, and they return because they feel connected. This builds a community that trusts the brand and converts more easily than audiences brought in through traditional ads.
A Studio That Grows With the Channel
We’ve consistently upgraded our setup, from lighting to layout to product staging and studio standard backdrop so broadcasts look sharp, on-brand, and professional. The better the environment, the longer people watch, and the more confident they feel purchasing your products.
Finding the Right Presenters
Not every presenter fits TikTok’s pace or culture. We tested a range of hosts and focused on the ones who genuinely connect with the audience. The right presenter isn’t just entertaining, they drive real commercial impact.
Creative That Moves With the Platform
TikTok changes fast, and so do our creative strategies. We refresh stickers and promo assets in line with promos, flash sales and seasonal events. This keeps brands competitive and prevents Lives from feeling stale.
Visuals That Stand Out
We learned early that classic e-commerce infographics (white backgrounds, clean cutouts) get buried on TikTok. Switching to bold branded gradients—like Lovehoney’s signature bright colour palette and visually impactful gradient backgrounds made products pop and significantly increased conversion.
Expanding Reach With Affiliates and UGC
We strengthen brand presence by pairing Lives with affiliate creators and UGC. This delivers real social proof, highlights each product’s strengths, and provides content that brands can repurpose across their own channels.
The Bottom Line
We combine smart production, fast creative testing, strong presenters, and a community-first approach to help brands grow quickly and sustainably on the platform. For CEOs looking for a partner who understands TikTok beyond surface level, this is where we excel.
We drive fast, sustainable growth on TikTok by combining sharp production, rapid creative testing, top-tier presenters, and a community-first strategy, giving established brands who want to scale to new platforms a partner who truly understands the platform at a deeper level.
